A way of approaching accessibility from a design perspective

The dos and don’ts of designing for accessibility are general guidelines, best design practices for making services accessible.

Currently, there are six different posters in the series that cater to users from these areas: low vision, D/deaf and hard of hearing, dyslexia, motor disabilities, users on the autistic spectrum and users of screen readers.

The dos, that run across various posters, include using things like good colour contrasts, legible font sizes and linear layouts. So, aren’t good design principles applicable to everyone and not just those with access needs?

While this is true, the aim of the posters is to raise awareness of various conditions through good design practice. We need to be mindful of not just designing or building for our own immediate needs.


Designing for users on the autistic spectrum


  • Pass. Use simple colours
  • Pass. Write in plain English
  • Pass. Use simple sentences and bullets
  • Pass. Make buttons descriptive - for example, Attach files
  • Pass. Build simple and consistent layouts


  • Fail. Use bright contrasting colours
  • Fail. Use figures of speech and idioms
  • Fail. Create a wall of text
  • Fail. Make buttons vague and unpredictable - for example: "Click here"
  • Fail. Build complex and cluttered layouts

Designing for users with dyslexia


  • Pass. Use images and diagrams to support text
  • Pass. Align text to the left and keep a consistent layout
  • Pass. Consider producing materials in other formats (for example: audio and video)
  • Pass. Keep content short, clear and simple
  • Pass. Let users change the contrast between background and text


  • Fail. Use large blocks of heavy text
  • Fail. Underline words, use italics or write capitals
  • Fail. Force users to remember things from previous pages - give reminders and prompts
  • Fail. Rely on accurate spelling - use autocorrect or provide suggestions
  • Fail. Put too much information in one place

Physical or Motor

Designing for users with physical or motor disabilities


  • Pass. Make large clickable actions
  • Pass. Give form fields space
  • Pass. Design for keyboard or speech only use
  • Pass. Design with mobile and touch screen in mind
  • Pass. Provide shortcuts


  • Fail. Demand precision
  • Fail. Bunch interactions together
  • Fail. Make dynamic content that requires a lot of mouse movement
  • Fail. Have short time out windows
  • Fail. Tire users with lots of typing and scrolling

D/deaf or hard of hearing

Designing for users who are D/deaf or hard of hearing


  • Pass. Write in plain English
  • Pass. Use subtitles or provide transcripts for video
  • Pass. Use a linear, logical layout
  • Pass. Break up content with sub-headings, images and videos
  • Pass. Let users ask for their preferred communication support when booking appointments


  • Fail. Use complicated words or figures of speech
  • Fail. Put content in audio or video only
  • Fail. Make complex layouts and menus
  • Fail. Make users read long blocks of content
  • Fail. Don't make telephone the only means of contact for users

Designing for users of screen readers


  • Pass. Describe images and provide transcripts for video
  • Pass. Follow a linear, logical layout
  • Pass. Structure content using HTML5
  • Pass. Build for keyboard use only
  • Pass. Write descriptive links and heading - for example, Contact us


  • Fail. Only show information in an image or video
  • Fail. Spread content all over a page
  • Fail. Rely on text size and placement for structure
  • Fail. Force mouse or screen use
  • Fail. Write uninformative links and heading - for example, Click here


Designing for users with low vision


  • Pass. Use good contrasts and a readable font size
  • Pass. Publish all information on web pages (HTML)
  • Pass. Use a combination of colour, shapes and text
  • Pass. Follow a linear, logical layout -and ensure text flows and is visible when text is magnified to 200%
  • Pass. Put buttons and notifications in context


  • Fail. Use low colour contrasts and small font size
  • Fail. Bury information in downloads
  • Fail. Only use colour to convey meaning
  • Fail. Spread content all over a page -and force user to scroll horizontally when text is magnified to 200%
  • Fail. Separate actions from their context